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How to use Twitter and Its Benefits

Twitter
Twitter is the new big thing. With everybody from Britney Spears to Barack Obama now on Twitter, for many users worldwide Twitter has become a crucial tool for maintaining contacts, exchanging opinions and making new connections. We need to be careful how we use it. We do not believe Twitter users will allow the tool to be reduced to a broadcast mechanism for pimping the latest blog post or special offer.

Twitter

Twitter on the way
If your Twitter account is going to be personal as well as professional, then you will almost certainly want to use it on the road.
We can simply use. Twitter’s Mobile Wesite. (m.twitter.com)

Keep it Personal
Although Twitterers like CNN breaking news have been very successful, generally, corporate Twitter accounts are a mistake. Twitter is about person-to-person communication and not a broadcast tool for faceless corporations. To use it in that way is to miss the potential of Twitter.
Does that mean you cannot have a Twitter account for your organization? Not at all.
It is not the name that matters so much as the tone of the posts. Tweets should be more than an endless string of press releases and links. They should include personal content and a dialogue with followers. This is important because it enables you to make a connection with your followers. An open and honest relationship with followers is very powerful. It builds trust, loyalty and engagement. It encourages repeat traffic and word-of-mouth recommendation.

Good Desktop Client
The most powerful Twitter client currently available is TweetDeck. This AIR application not only runs on Windows, Mac and Linux, but also provides a range of superb tools for managing your life on Twitter. With TweetDeck, you can create groups, filter tweets, monitor certain subjects as well as post tweets, replies and retweets

Learn from others
Mandy Moore, for example, injects a lot of humor into her posts, and her followers really respond to that.
We could also examine statistics. Use a tool like TweetStats to examine how often others tweet and how often they reply to their followers. All of this helps to build a picture of what makes a successful tweeter.

Tracking the Results
There is an lots of tools you can use to track your activity on Twitter, but What we really want to know is, if we post a link on Twitter, how many people click through?
If the link points to one of our own websites, We could use Google nalytics’ URL tagging tool. However, this only works if I am linking to my own website. These URLs can get long, which is a problem when you’re limited to 140 characters.
Fortunately, there is a tool called Twitter Burner, which solves these problems. It shortens URLs and tracks all click-throughs, even to websites you do not run yourself. Best of all, it is now supported directly in TweetDeck.

Follow and be followed
Always remember that Twitter is a two-way conversation. A big part of successful tweeting is replying to those who tweet you. Twitter is not just about who follows you, either. It is also about who you follow. One service particularly useful is Mr Tweet. Mr Tweet provides two type of information:
first, it suggests people you might want to consider following, because they fall within your broader network (i.e. people who are followed by your friends) Secondly, it suggests those from your list of followers who you should follow back.
For each of these people, it provides various statistics, including:
the number of followers they have.
the chances of them replying to you
how often they update.

Integration
If you intend to use Twitter for anything other than personal use, it needs to be incorporated in the rest of your Web strategy. That means it needs to link to your other online activity, including your website and other social networks. There is no shortage of tools to help you do this, from the basic Twitter widget to a tool for sending your tweets to Facebook.
One tool that caught my attention is called Twitter Feed. It posts content from an RSS feed to Twitter, which is a convenient way to update your followers on new posts. However, use any tool that automatically posts to Twitter with caution. It can easily become annoying if used too much.
At last it is 100% Sure, that Twitter can be used as a marketing tool, but that doesn’t mean it cannot be fun too.

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